Tante Ursel
Tante Ursel is an artisanal sauerkraut brand from Concepción, created by a couple trying to honor the german family tradition.
Graphic brand
Process
Concept used:
Tradition
Artisanal
Healthy
An item that had to be added to the iconography was this wooden bowl used for the cabbage shredding.
Social media: posts
Social media: Stories