For the class "Food lab", we needed to make teams for the creation and marketing of an innovative nutritional product. The teams were made with design, nutrition and business students.

Hidra is a brand of isotonic drink capsules, the capsules are made with edible algae, giving nutritional value to athletes and decreasing the residue production. 

Concept: Soluble capsules made with algae and filled with isotonic drink 

Corporate image: Youthful, dinamic, urban 

Mock ups